Who are Parent Champions?
The Parent Champions programme is based on research that parents are more likely to trust other parents than professionals when chosing childcare. Parent Champions are parent volunteers who give a few hours a week to talk to other parents about the local services available to them. By sharing their own experiences of using a local service for their children, Parent Champions can build trust with other parents, put to ease any worries parents may have and encourage parents to make the best of the help available to them and their children. Parent Champions help parents find the jigsaw pieces they need to complete the picture.

What do Parent Champions do?
After some training, you will be able to direct parents to the organisations that could best help them, like a local children’s centre or a Family Information Service. By connecting parents with the local services that can help, you will be making a vital contribution to the lives of families you come across and to your wider community. Here are some things you can expect to do as a Parent Champion:
- Talk with a parent or small group about your positive experience of using nurseries, stay and play groups or other local services.
- Answer questions about how you and your child felt about using childcare or other services and about how you dealt with any issues you faced.
- Explain what the benefits of childcare and other services can be to parents who may not be aware or may have a negative view of childcare.
- Inform parents where to get advice and information about finding and using childcare and how to get involved in their child’s early education.
- Set up or help out at information sessions or at open days for parents.
Benefits for volunteers
- Builds your confidence and transferable skills
- Provides access to training and employment
- Provides opportunities for you to give back to your community
- Make close friends working within a team of like-minded people
Benefits for my community
- Raises parents’ awareness of childcare and local family services, including those from minority groups
- Increases access to childcare for under 5-year-olds
- Helps shape family services in your local area
Interested in becoming a Parent Champion?
Complete the form below and someone in our team will get in touch with you.